How to Get Found on Perplexity & ChatGPT in South Africa People ask ChatGPT for a recommendation now.

A growing number of customers no longer search — they ask. "Who is the best plumber in Randburg?" The answer they get is assembled from sites an AI can actually read, and most small business sites cannot be read at all.

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Why most sites are invisible to AI

AI assistants read structure, not decoration. A site built as one page with everything hidden behind JavaScript gives them nothing to work with.

  • A separate page per service, so there is something specific to cite
  • Structured data describing your business, prices and service areas
  • Questions answered in plain language on the page, not in a PDF
  • Facts that match everywhere — site, Google profile, directories
  • Clean HTML that does not need JavaScript to reveal the content

Which AI assistants this covers

The same setup works for all of the assistants South Africans actually use to ask for a recommendation. Each one reads the web in its own way, so we build for what they have in common: pages that say plainly what you do, where you do it and what it costs.

  • ChatGPT, from OpenAI — the one most people mean when they say "I asked AI"
  • Google Gemini, and the AI Overview box that now sits above many Google results
  • Microsoft Copilot, which answers from Bing and is built into Windows and Edge
  • Perplexity, which shows the websites it took its answer from
  • Claude, from Anthropic

This is the same work that helps Google

There is no separate AI trick. The structure that lets ChatGPT quote you is the structure that lets Google rank you. Anyone selling "AI SEO" as a distinct product is selling you the same fundamentals twice.

Questions

Can you guarantee ChatGPT will recommend me?
No, and be careful of anyone who says they can. What we can do is make sure your business is readable, consistent and specific enough to be a candidate. Nobody controls what a model outputs.
Is this different to normal SEO?
Mostly no. The structured data, clear page-per-service layout and plain-language answers that help AI are the same things Google has rewarded for years.
How do I get my business found on Perplexity in South Africa?
Perplexity searches the live web each time someone asks it something, and it leans heavily on Microsoft Bing, not only Google. So: have a website with one clear page per service that says what you do and which areas you cover in plain words; make sure Bing can see that website, not just Google; keep your business name, number and area the same everywhere it appears, from your Google profile to Bing Places, Facebook and directories; and collect recent reviews and mentions on other sites. Most South African businesses only ever set up Google, so being on Bing too is an easy edge. Nobody can promise Perplexity will name you; this makes you a business it can find and trust.
What is answer engine optimisation (AEO)?
It is the work of making your business the answer when someone asks ChatGPT, Perplexity, Gemini or Google’s AI summary a question instead of scrolling through links. In practice: pages that answer real questions in the first sentence, labels in the page code that tell the AI what your business is and where it works, and the same facts about you across the web. It is not a separate trick from SEO; it is the same groundwork, done properly.

Industries we build for

Each of these has its own page, written around what that industry's customers search for and what they need to see before they make contact.

Other services

Website designWebsite design pricesGoogle reviewsGoogle reviewsGoogle Business ProfileGoogle Business Profile

Be the business the AI names.

Built into every site we make, at no extra cost.

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