Tutors & tuition
Parents search by subject, grade and curriculum. All three.
Nobody types "tutoring services". They type "grade 11 maths tutor IEB Randburg" — and the tutor whose page says exactly that wins, regardless of who is the better teacher.
Name the curriculum
CAPS, IEB and Cambridge are different syllabi with different papers and different pressures, and a parent who has chosen a school has strong feelings about which one their child sits.
- Which curricula you teach, named explicitly
- Subjects broken out by grade, not listed as one block
- Rates per hour, and whether group sessions cost less
- Online, in-person, or both, and which suburbs you travel to
- Matric rewrite and supplementary exam support, which is a distinct and urgent market
- Police clearance, because every parent wonders and almost none will ask
A page per subject and grade
This is the clearest example in the whole industry of why one page cannot rank for everything. "Grade 12 Physical Sciences" and "Grade 8 Maths" are unrelated searches by unrelated people. Each pairing you genuinely teach deserves its own page, and each is a small search that adds up.
Results, stated honestly
Avoid guarantees — you cannot control whether a child does the work. What you can state is real: average improvement, how many of last year’s matrics achieved a distinction, how long students typically stay. Specific and modest beats vague and grand.
Parents buy the subject and the outcome, not tutoring
Nobody searches for “tutoring”. They search for Grade 11 maths, or physical science, or matric Afrikaans, because they have a specific problem in a specific subject with a specific deadline. Each subject and grade you teach is its own page and its own search.
- Subjects and grades, listed separately rather than as a blur
- Curriculum — CAPS, IEB or Cambridge, because parents search by it
- Your rate per hour and whether packages are cheaper
- Whether you tutor online, in person, or both, and where
- Your qualification and how long you have been teaching
Availability is the second question and almost nobody answers it
A parent looking in September for matric help needs to know you can start this week. Stating that you have space — or that you do not — is unusual, useful, and gets the message sent.
What your customers actually type
These are the searches that bring work to a business like yours. Every one of them is a page, a heading or a paragraph we build for deliberately.
- “maths tutor near me”
- “matric maths tutor your suburb”
- “online tutor South Africa”
- “IEB maths tutor”
- “Afrikaans tutor for matric”
- “tutoring rates per hour”