Veterinary
The most important number on the site is the after-hours one.
A dog has been hit by a car at nine on a Sunday night. Somebody is on their phone, in a panic, with one hand. If your emergency number is three clicks deep, they are already dialling a different practice.
Build for the emergency first
Routine vaccinations can wait for a nicely designed services page. The crisis cannot.
- After-hours contact, in the header, on every single page
- Whether you handle emergencies yourself or refer, and to whom
- Your SAVC registration and the vets’ names
- Which species you actually treat — exotics and equine are entirely different searches
- Vaccination schedules and what they cost
- Which pet insurers you work with and how claims are handled
Publish routine prices
Vet bills are the great unspoken anxiety of pet ownership, and cost is the reason animals arrive at the practice later than they should. Publishing consultation fees, vaccination and sterilisation costs removes that hesitation, brings animals in earlier and is straightforwardly good for the patient as well as the practice.
Handle end-of-life with care
People search for this, quietly and at terrible moments. A page that explains euthanasia plainly — what happens, whether you come to the home, what it costs, what the options are afterwards — is one of the most compassionate things a practice can publish, and almost none do.
Half your searches are emergencies
A dog has been hit by a car, or a cat has stopped eating, and someone is searching at eleven at night with one hand. Whether you are open, whether you take emergencies, and what the after-hours number is have to be the easiest things on the site to find.
- Hours, and after-hours arrangements, stated separately
- An emergency number that is answered, or plainly who to call instead
- Where to park and where the entrance is at night
- Which animals you treat — plenty of practices do not see exotics
- Indicative prices for routine work: vaccinations, sterilisations, dentals
Routine pricing brings in the everyday work
Emergencies find you regardless. What builds a practice is the vaccination, the sterilisation and the annual check-up, and those are actively price-compared. Publishing indicative figures for routine procedures picks up a steady stream of new clients from people who were only comparing.
What your customers actually type
These are the searches that bring work to a business like yours. Every one of them is a page, a heading or a paragraph we build for deliberately.
- “vet near me open now”
- “24 hour emergency vet your city”
- “dog sterilisation cost”
- “vet your suburb prices”
- “cat vaccination price”
- “after hours vet near me”