Solar & backup power

Everyone got burned by an installer who disappeared.

The panic-buying years are over. Today the customer has three quotes on the kitchen table, has heard the horror stories, and is quietly trying to work out which of you will still exist in five years when the inverter fails.

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Credentials are the whole sale

This is a large, irreversible purchase installed on the roof of the buyer’s biggest asset. Nobody is choosing on price alone any more. Put the proof where it can be read in ten seconds.

Your PV GreenCard registration, and what it actually certifies
Whether you issue a Certificate of Compliance, and who signs it
SAPVIA membership, and the electrician’s registration
Who handles the municipal SSEG application — you or the customer
Warranty split out honestly: panels, inverter, battery and workmanship all differ
Real installations, photographed at real houses, with the system size stated

People search by system size and by problem

Half your market types "5kW inverter system price" because they have been told that is what they need. The other half types "power keeps going off" or "how much solar to run a fridge and geyser". Those are different pages with different answers, and one combined Solutions page ranks for neither.

Publish something about money

Full turnkey pricing may be impossible when every roof differs, but silence costs you more than a number does. A worked example — this house, this consumption, this system, this installed cost — lets someone qualify themselves before they call, and filters out the enquiries you did not want.

Everyone is asking the same two questions

What will it cost, and how long until it pays for itself. A solar site that answers neither is asking for a phone call the visitor will not make. You do not need a full price list — two or three worked examples of a typical system with a realistic figure will do more for your enquiry rate than any amount of copy about panel efficiency.

Worked examples at real prices — a small backup, a mid system, a full install
What is included and what is extra, especially the DB board work
Whether you handle SSEG registration and the paperwork with the municipality
Your electrician’s registration and who issues the CoC
Finance options, if you have them, because most enquiries hinge on it

Compliance is a selling point, not fine print

Grid-tied installations need registering with the municipality as small-scale embedded generation, and the work needs a Certificate of Compliance from a registered person. A great many installers skip past this quietly. Saying plainly that you handle it, and naming who signs the CoC, separates you from the ones who will leave the homeowner with an unregistered system and an insurance problem.

What your customers actually type

These are the searches that bring work to a business like yours. Every one of them is a page, a heading or a paragraph we build for deliberately.

“solar installer near me”
“load shedding backup power cost”
“5kw inverter and battery price”
“solar panel installation your city”
“SSEG registration help”
“solar finance South Africa”

Questions

Should I publish prices when every job is different?

Publish worked examples rather than a rate card. Two or three real systems with the house size, the load and the installed cost tell people whether you are in their range, without committing you to a quote you have not surveyed.

Do I need a page for each system size?

It is the single biggest ranking factor here, because that is literally what people type. A page for 3kW, 5kW and 8kW systems will out-perform one Solutions page every time.

Can you show our SSEG and CoC process?

Yes, and you should. Most buyers do not know municipal registration exists until someone tells them, and the installer who explains it first tends to look like the professional one.

Should I publish prices when component costs move so much?

Publish ranges and date them. “From R95,000, priced September 2026” is honest, useful, and easy for us to update when it changes. A site with no figures at all reads as expensive.

Do you do finance calculators?

We can, but a simple payback example usually converts better and never goes stale in a way that misleads. A calculator that is quietly out of date is worse than no calculator.

What about commercial work?

That gets its own page. Commercial and residential buyers search differently and want completely different proof — one wants a payback period, the other wants to know their geyser will still work on Tuesday.