Photographers
Your site is slow, and it is the one industry where that is fatal.
You sell images, so you put your best forty on the home page at full resolution, and the site takes eleven seconds to load on a phone on mobile data. The visitor left at four. Nothing else on the site matters until that is fixed.
Speed is part of the portfolio
A photography site that loads slowly signals carelessness about the exact thing you are being hired for. This is solvable and most photographers never do it.
- Properly compressed, correctly sized images — not 6MB straight off the camera
- Modern formats with fallbacks, and lazy loading below the fold
- A curated set on the landing page, with the deep galleries a click away
- Explicit dimensions on every image so the layout does not jump
- Alt text describing the shot, which is also how image search finds you
Publish a starting price
The whole industry hides pricing and the whole industry complains about time wasted on enquiries with no budget. A "from" figure, or packages with what is included, filters your inbox down to people who can actually book you — and costs you nothing but the couples who were never going to say yes.
Search happens by occasion, not by genre
People search "matric dance photographer Pretoria", "newborn shoot Durban", "wedding photographer Winelands prices". Those are separate pages. A single Portfolio page with a dropdown ranks for none of them, however beautiful the work inside it is.
Your portfolio is not the problem. Your pricing page is.
Photographers agonise over image selection and then hide what they charge. The single most common reason someone leaves a photography site is that they cannot tell whether you are in their budget, and the enquiry you lose that way never even registers as a lost enquiry.
- A starting price per package, even if it is “from”
- What is included — hours, edited images, prints, an album, travel
- How long delivery takes, because everyone is anxious about it
- Whether you travel, and what that costs
- Fewer, better images — a tight edit beats an archive
Speed matters more than you expect
Large unoptimised images are the most common reason a photography site is slow, and a slow site is abandoned before the first picture appears. We compress properly and load below-the-fold images only when they are needed, so the work is seen rather than waited for.
What your customers actually type
These are the searches that bring work to a business like yours. Every one of them is a page, a heading or a paragraph we build for deliberately.
- “wedding photographer your city prices”
- “matric dance photographer”
- “family photoshoot packages”
- “newborn photographer near me”
- “corporate headshots your city”
- “photographer packages price list”