Psychology & counselling

They have been meaning to do this for two years.

Booking a first therapy appointment is among the hardest things a person will do this year, and it is rarely stigma that stops them any more. It is not knowing what it costs, what happens in the room, or whether they are wasting your time.

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Remove the practical barriers

Every unanswered question is another week of putting it off. The site’s job is to make the first appointment feel possible.

Fee per session, plainly, and whether you charge at medical aid rates
Whether you bill the scheme directly or the client claims back
That most schemes fund psychology from savings, so cover is finite
Your HPCSA registration and category — clinical, counselling, educational or registered counsellor
What a first session is actually like, described step by step
Whether you offer online sessions, which has removed the geography problem for many people

People search the feeling, not the diagnosis

They type "cannot stop worrying", "grief counselling", "therapist for teenager", "burnout". Very few type "clinical psychologist". Pages that use the language people actually use, about the areas you genuinely work in, are how someone finds you at the moment they are finally ready.

Say what you do not treat, and signpost crises

Being clear about your scope is a professional kindness, not a weakness — it gets people to the right practitioner faster. Every site in this field should also carry visible crisis contacts, such as SADAG, for the visitor who needs help tonight rather than an appointment in two weeks.

The visitor is nervous and will not phone first

Someone looking for a therapist is often doing it privately, sometimes at night, and frequently for the first time. They will not ring a number to ask what it costs. Everything that would normally require a phone call has to be on the page, or the visit ends there.

Your rate per session, and whether it is the medical aid rate
What you work with — anxiety, trauma, couples, adolescents, ADHD
Whether you offer online sessions
How long a session is and how often people usually come
Your registration category and HPCSA number

Confidentiality has to be visible on the site itself

Enquiries about therapy are sensitive personal information under POPIA. We do not build contact forms that store submissions for this field — enquiries go straight to you, nothing is retained on the site, and the page says so. That is both a compliance position and a reassurance the visitor is specifically looking for.

What your customers actually type

These are the searches that bring work to a business like yours. Every one of them is a page, a heading or a paragraph we build for deliberately.

“psychologist near me”
“therapist your city rates”
“online counselling South Africa”
“anxiety therapist your suburb”
“psychologist medical aid rate”
“couples counselling near me”

Questions

Should I publish my session fee?

Yes. Cost is the most common practical reason people delay, and asking is uncomfortable for someone already anxious. Publishing it is one of the kindest things on the site.

What should I say about medical aid?

Explain plainly whether you bill directly and that psychology is usually funded from savings rather than unlimited. Clients who understand this before starting are far less likely to stop abruptly mid-treatment.

Do I need crisis information on the site?

We would treat it as essential. Someone in acute distress may land on your page at midnight, and a visible SADAG or emergency contact matters more at that moment than anything else you have written.

Can I publish client testimonials?

No, and you should not want to. Testimonials from clients are inappropriate in this field and the HPCSA’s rules on advertising are strict. Credibility comes from your registration, your training and how clearly you explain your approach.

Should I list my session fee?

Yes. It is the question people are most anxious about and least willing to ask. Stating it, along with whether you charge the medical aid rate, removes the largest barrier to a first message.

Is online therapy worth a separate page?

Yes — it is a different search and reaches the whole country rather than your suburb. It also lets you say plainly which presentations you will and will not see online.