Medical & dental
Patients check you online before they book.
A practice website is not a brochure. It answers the handful of things that decide whether someone picks up the phone: where you are, whether you take their medical aid, and whether the place looks like somewhere they want to sit.
What a practice site needs
The questions patients ask on the phone are the questions the site should already have answered.
- Medical aids accepted, listed clearly
- A page for each treatment — people search the procedure, not the practice
- Parking, access and where to find you
- The practitioners, with real photos and credentials
- How to book, in one obvious action
- Emergency and after-hours arrangements
Reviews matter more here than almost anywhere
Choosing a dentist is a trust decision made by a stranger. A practice with forty reviews will beat a better practice with three, every time. The review campaign is worth more than any design choice we could make.
Practice sites are judged in about four seconds
Patients are not comparing clinical skill — they cannot. They are looking for signals that you are established, reachable and not going to waste their morning. Whether you are taking new patients, which medical aids you deal with, and where to park are the three things most practice sites leave out and most patients want first.
- Whether you are accepting new patients, said outright
- The medical aids you deal with, and whether you charge scheme rates
- How to book — phone, WhatsApp or an online form, not a generic email
- Parking and access, which matters more than any practice expects
- Each practitioner named, with their qualification and registration
Advertising rules are stricter here than anywhere else we build
Health professions in South Africa are bound by their council’s rules on advertising, and those rules are considerably tighter than ordinary marketing — particularly around testimonials, comparative claims and anything that could read as touting. We build practice sites factual by default and keep patient reviews on your Google profile rather than dressing them across the site. Confirm the current position with your own council or professional indemnity insurer before we publish anything that makes a claim about outcomes.
What your customers actually type
These are the searches that bring work to a business like yours. Every one of them is a page, a heading or a paragraph we build for deliberately.
- “dentist near me open Saturday”
- “emergency dentist your city”
- “GP accepting new patients”
- “dentist that takes Discovery”
- “root canal cost South Africa”
- “paediatrician your suburb”