Weddings & events

Most of your enquiries were never going to book you.

You spend hours on calls, proposals and coffee meetings with couples whose budget was a third of your minimum from the first email. The site can filter that out before it reaches you, and almost no planner lets it.

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State a minimum spend

It feels blunt. It is the kindest thing you can do for everyone involved, yourself included.

A minimum total event spend, or a starting planning fee
The difference between full planning, partial and on-the-day coordination — most enquirers do not know these exist
How you charge: flat fee, percentage, or per hour
Venues you have worked at, which is how couples search
How many events you take in a season, since exclusivity is part of the sell
What you do not do, so nobody arrives expecting it

On-the-day coordination is the volume product

A great many couples plan their own wedding and panic six weeks out. "On the day coordinator" is a high-intent, low-competition search and a natural entry point to your full service. It deserves its own page rather than a line in a package table.

Venue pages are the quiet advantage

Couples pick the venue first, then search for a planner who knows it. A page for each venue you regularly work — what it allows, where its difficulties are, what you have done there — catches that search precisely, and the venues themselves will often link to it.

Capacity, price and availability — in that order

Whether you are a venue or a planner, the first three questions never change. How many people does it hold, roughly what does it cost, and is my date free. A site that answers those before asking for an enquiry gets the enquiry.

Capacity, seated and standing
A per-head or package starting price
Whether the date is available, or how quickly you will confirm it
What is included and what is hired in
Real photographs of real events held there, not staged empty rooms

The planning window is long and the site has to survive it

A wedding is researched for months. People bookmark, come back, compare, and show a partner. That means the site needs to be easy to return to and easy to share — a clear name, a page per package, and a link that previews properly when it lands in a WhatsApp group.

What your customers actually type

These are the searches that bring work to a business like yours. Every one of them is a page, a heading or a paragraph we build for deliberately.

“wedding venue your area”
“wedding planner your city cost”
“matric dance venue hire”
“corporate function venue”
“decor and stretch tent hire”
“event coordinator near me”

Questions

Will publishing a minimum scare people off?

It will scare off the people who could never afford you, which is the entire point. Planners who do this consistently report fewer enquiries and more bookings.

Do we need a page per venue?

For venues you work at regularly, it is the highest-return page you can write. It matches how couples actually search, and it frequently earns a link from the venue.

Should we show full portfolios of past weddings?

A few, in depth, beats many in passing. Couples are looking for evidence you can execute their kind of day, not a volume count.

We are booked out a year ahead. Do we still need this?

Then the site’s job changes rather than disappears. It should be filtering to the enquiries you want, showing the dates you still have, and holding the waiting list — not chasing volume.

Should we show real weddings?

With the couple’s permission, yes — it is by far the most persuasive content you have. A styled shoot looks like a styled shoot and everyone can tell.

Do you build enquiry forms?

We can, but for this industry WhatsApp with the date and guest count prefilled usually converts better. A long form at the point of first interest loses people.