Trades & services
When their geyser bursts at 9pm, they call whoever comes up first.
Trades work is urgent. Nobody browses. They search, they look at the top two or three, they check the reviews, they phone. Your site has about eight seconds to show a number and prove you are real.
What a trades site needs
The polish matters far less than the basics being right.
- Phone number and WhatsApp visible without scrolling
- A separate page per service — "burst geyser repairs" is its own search
- The suburbs you cover, named
- Photos of your actual work, not stock images of American houses
- After-hours availability stated plainly if you offer it
- Fast on a mid-range phone on patchy data
Who we have built for
Garage door installers, ceiling and drywall contractors, plumbers, tyre fitment centres. The pattern is always the same: the work is good, the phone is the business, and being findable is the whole job.
The search happens at the worst possible moment
Nobody researches a plumber on a Tuesday afternoon. They search when water is coming through the ceiling, and they are typing one-handed with a bucket in the other. That changes what the page has to do: it has to load on bad data, show a number without scrolling, and say whether you answer after hours. Everything else is decoration.
- A tap-to-call number in the first screenful, not in a footer
- WhatsApp as an equal option — plenty of people will not phone a stranger
- Your hours stated plainly, including whether after-hours costs more
- The suburbs you actually reach, named, because "Cape Town" is not an answer
One page per job, not one page for everything
A general “Services” page competes for nothing. Someone typing “gate motor repairs” will not be shown a page that mentions gate motors in a list of fourteen other things. Each job you want work from gets its own page, its own heading and its own description — that is the single change that moves a trades site from invisible to found.
What your customers actually type
These are the searches that bring work to a business like yours. Every one of them is a page, a heading or a paragraph we build for deliberately.
- “plumber near me”
- “emergency plumber open now”
- “burst geyser replacement cost”
- “electrician 24 hour call out”
- “gate motor repairs your suburb”
- “blocked drain jetting”